Can a POS system improve the shopping experience for the customer? In what way? Does it make them spend more?

There are really two components to consider with regards to Point of Sale (POS) improving the shopping experience.

Self checkout POS systems improve the shopping experience for the customer who prefers not to deal with an operator and/or believe they can do a faster/better job than staff.

It’s important that these systems make for a super friendly UX whereby anyone can approach the UI and intuitively process their shopping list.

From a retailer perspective it means more self checkouts can fit into a tighter space (as opposed to operator checkouts), leaving more room for products and overall reduced costs on wages for operators.

From a customer perspective, it improves the shopping experience because it gives them choice, it gives customers a DIY approach which is widely accepted in today’s society.

Operator controlled POS systems employ an added layer of functionality not available to the everyday consumer using a self checkout. These features (such as favourites, shortcuts, advanced barcode scanning functionality & more) means the operator’s efficiency and accuracy is vastly greater, this overall greater experience for the operator flows through to a positive shopping experience for the customer.

A greater experience at the checkout encourages the customer to come back, and by adding GaP Solutions ezi-rewards you can signup customers to your very own loyalty program further enticing repeat purchase and building customer loyalty and engagement further. For example, by implementing a points based ezi-rewards system, shoppers are encouraged to spend more to earn reward points which can be redeemed in a variety of ways. From a retailer perspective with ezi-rewards integrated with your ezi-pos you can see who is spending, who is not spending, what products people are buying and so much more. With granular data like this, you can then encourage customer expenditure to specific audiences or toward specific categories.

 

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